In each of the 200mm x 600mm plywood boxes, one by one, sneakers are carefully collected. The boxes are repeated, and offset by half unit on each level, and carried through repeatedly over an entire wall. Something which has little meaning on its own, when repeated 281 times over, creates an euphoric effect for one to experience a heightened emotion.
Each plywood box is fabricated off-site, which allows for superior quality control and a more efficient construction process. The plywood boxes, a design registered product, when stacked together to form the shop facade, has been designed to be structurally sound to withstand even the forces of a moving crowd. Individually, they house each merchandise neatly, similar to museum artefacts, incorporating in the design an individual light and numbering system. Through touch panels centrally located within the shop, one can gain further understanding of the background stories of the merchandises.
Although there is really no such field of study as “sneaker-ology”, by placing our design focus on ways to correctly understanding the merchandises, it is for us an attempt at capturing “sneakers” in a scholarly fashion. The design of this sneaker store challenges the fundamental concept of a retail shop, shifting away from pre-conceptual notions of retail and consumerism: the academic method of exhibiting the merchandise, which crafts a museum-like experience, elevates the shopping experience to new heights.
Through a single system, a simple plywood box, three design objectives were achieved: shop facade, individual merchandise display unit, and a design that captivates the imagination and excites the senses of the consumer.